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Dive into a collection of past posts and rediscover timeless content.

Data Governance

+1

Turning Fragile Data Access Into a Governed Product via SFMC

Mar 31, 2026

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3 min read

Turning Fragile Data Access Into a Governed Product via SFMC

Leveraging Salesforce Marketing Cloud's (SFMC) CloudPages as the orchestration layer.

Doug Ruppert
Doug Ruppert

Failure Modes Fridays

A Better Operating Model for Cross-Team Requests

Mar 23, 2026

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5 min read

A Better Operating Model for Cross-Team Requests

Team API Contracts for Real Enterprise Work.

Doug Ruppert
Doug Ruppert
Marketing Systems Integrity

Feb 27, 2026

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2 min read

Marketing Systems Integrity

If the machine cannot prove what happened, it cannot be optimized.

Doug Ruppert
Doug Ruppert

Digital Advertising

+2

Stop orphaned audiences with one canonical ID

Feb 27, 2026

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9 min read

Stop orphaned audiences with one canonical ID

Keep one canonical product ID aligned across feeds, tags, and APIs so dynamic remarketing and shopping audiences don’t go orphaned.

Doug Ruppert
Doug Ruppert

Experimentation & Personalization

+1

Personalization needs a policy decision point, not more segments

Feb 23, 2026

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7 min read

Personalization needs a policy decision point, not more segments

Practical guardrail layers that map to how regulated, real-time systems ship

Doug Ruppert
Doug Ruppert

Agentic Commerce

+1

Agent Led Shopping Will Break Session Attribution. Prepare Now.

Feb 2, 2026

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9 min read

Agent Led Shopping Will Break Session Attribution. Prepare Now.

AI assistants are turning shopping into delegated decisions, and your measurement model is not ready.

Doug Ruppert
Doug Ruppert

Data Governance

+1

One Contract to Stop Pricing Drift Across Channels

Jan 22, 2026

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9 min read

One Contract to Stop Pricing Drift Across Channels

A practical roadmap to align product page pricing with external feeds without blowing up your current feed stack.

Doug Ruppert
Doug Ruppert

Enterprise platforms that work under real constraints

© 2026 Doug Ruppert | Where MarTech Breaks.
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