Where MarTech Breaks

Enterprise case studies and system frameworks for identity, consent, measurement, and platform governance

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Catalog and Supply Chain

what improves conversion that marketing teams ignore

Agentic Commerce

Agentic shopping is here. Your catalog supply chain is your biggest constraint

Feb 18, 2026

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3 min read

Agentic shopping is here. Your catalog supply chain is your biggest constraint

Traditional SEO and traffic metrics are giving way to Generative Engine Optimization (GEO) where being the trusted source of verifiable product facts is more important than ranking for keywords.

Doug Ruppert

Data Governance

One Contract to Stop Pricing Drift Across Channels

Jan 22, 2026

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9 min read

One Contract to Stop Pricing Drift Across Channels

A practical roadmap to align product page pricing with external feeds without blowing up your current feed stack.