Doug Ruppert | Selected Work
Enterprise MarTech systems led from ambiguity to governed operation.
I lead platform, measurement, consent, acquisition, lifecycle, catalog, and decisioning initiatives where marketing ambition has to survive enterprise constraints: privacy, security, analytics, engineering capacity, release management, stakeholder demand, and operational ownership.
Actual project scope
The common thread: turning fragile marketing technology workflows into governed systems.
My work spans operating models, stakeholder intake, tagging governance, platform modernization, consent, authentication, catalog and pricing infrastructure, measurement integrity, performance marketing instrumentation, customer data, lifecycle decisioning, and ML-enabled activation.
Governed Operations
Intake systems, service lookup, tagging monitoring, release governance, and operating rhythms that reduce ambiguity and escalation.
Platform & Commerce Enablement
Headless CMS replacement, digital gift card enablement, lifecycle insourcing, metadata automation, and centralized pricing truth.
Measurement & Activation Integrity
Channel taxonomy, eVars, query strings, event definitions, pixels, paid media triage, CDP mapping, Einstein logic, and ML decision services.
Capability pillars
Turning cross-team complexity into durable systems with clear ownership, release paths, monitoring, and decision rules.
Governed Operations & Security Automation
Intake systems, monitoring layers, release workflows, lookup portals, and team operating rhythms that reduce escalation noise and make repeat work predictable.
Enterprise Platform Modernization
Large-scale platform initiatives across CMS, lifecycle, commerce, gift card, and activation capabilities with coordination across marketing, product, engineering, privacy, and security.
Consent, Identity & Access Controls
Consent, customer MFA, platform SSO, and identity workflows that support compliant activation and enterprise-grade access management.
Catalog, Pricing & Product Truth
Metadata, pricing, product facts, catalog workflows, and orchestration APIs that improve omnichannel decisioning and reduce downstream drift.
Measurement Integrity & Acquisition Operations
Taxonomy, event definitions, eVars, query strings, pixels, paid media diagnostics, deliverability controls, and release governance that make reporting usable.
Customer Data, Segmentation & Decisioning
CDP logic, event mapping, recommendations, send-frequency rules, waterfall logic, ML decision services, real-time activation, and experimentation.
Selected systems
Representative initiatives across governance, platform modernization, consent, commerce, measurement, acquisition, customer data, and activation.
One Door Stakeholder Intake System
Built a governed intake model for cross-functional marketing, analytics, and platform requests to reduce fragmented demand channels and clarify ownership.
Business value
Cleaner demand management, clearer prioritization, and less escalation noise.
Service Lookup Portal
Standardized operational lookups through a single interface, replacing fragmented paths across people, documentation, tools, and escalation threads.
Business value
Faster answers, reduced tribal knowledge, and more consistent operational support.
Tagging Monitoring & Release Management Model
Architected tagging monitoring and rebuilt the development and release management operating model around tagging health, taxonomy drift, QA visibility, and downstream reporting risk.
Business value
Better measurement trust, fewer production blind spots, clearer release accountability, and stronger governance across analytics and acquisition infrastructure.
Tealium iQ Monitoring System
Designed monitoring patterns for Tealium iQ and related dependencies across analytics, paid media, customer data, and activation workflows.
Business value
Reduced production risk across tag management, reporting, and activation infrastructure.
Headless CMS Replacement / Contentful
Led a cross-functional CMS modernization initiative across business, product, engineering, content, and operational stakeholders.
Business value
More flexible content operations, stronger platform scalability, and cleaner publishing governance.
Digital Gift Card Enablement
Supported digital gift card capability enablement across commerce, customer experience, operational, and downstream platform dependencies.
Business value
Expanded digital commerce capability while coordinating cross-functional platform, process, and customer experience requirements.
Lifecycle Campaign Insourcing
Helped shift lifecycle campaign execution from dependency-heavy delivery paths into a more internally governed platform and operating model.
Business value
Reduced vendor dependency, improved speed, and stronger internal control over lifecycle execution.
Consent Integration / TrustArc
Integrated customer consent into analytics, marketing, activation, and platform workflows so privacy controls could function as an operational routing layer.
Business value
More compliant activation, cleaner downstream behavior, and stronger governance around customer choice.
Customer MFA & Platform SSO
Supported customer account MFA, platform SSO login, and access-control workflows connected to security, customer experience, and enterprise governance requirements.
Business value
Stronger authentication, clearer access governance, and better alignment between customer experience and security controls.
GenAI Metadata Engine
Supported product metadata automation patterns connected to catalog quality, downstream decisioning, and scalable product-content operations.
Business value
Improved the quality, consistency, and operational scalability of product metadata used across commerce and marketing systems.
Orchestration API / Centralized Pricing Truth
Supported centralized product pricing visibility and orchestration patterns for omnichannel decisioning across downstream systems.
Business value
Better pricing consistency, stronger product truth, and more reliable omnichannel decisions.
Channel Taxonomy, eVar & Query String Governance
Managed channel taxonomy, custom query-string logic, real-time build patterns, and orchestration into the correct eVars for downstream reporting.
Business value
Improved reporting trust by connecting acquisition inputs, event logic, taxonomy governance, and analytics classification.
Event Definitions & Measurement Logic
Defined and governed event logic so analytics, acquisition, lifecycle, and customer data workflows could operate from shared measurement definitions.
Business value
Cleaner reporting inputs, better cross-team alignment, and fewer downstream interpretation gaps.
Paid Media Triage & Acquisition Diagnostics
Diagnosed acquisition and reporting issues across Search Console, analytics platforms, Meta Business Manager, Google Business Manager, tagging, and catalog-related inputs.
Business value
Faster issue isolation across paid media, analytics, product catalog, and measurement dependencies.
Marketing Pixel Implementation
Implemented performance marketing pixels as part of acquisition instrumentation, measurement governance, QA, and release controls.
Business value
Stronger campaign measurement, cleaner implementation control, and better alignment between media activation and reporting.
CDP Segmentation Logic & Event Mapping
Operationalized segmentation logic, event mapping, and activation rules so audience quality could survive real customer-data constraints.
Business value
More reliable audiences, cleaner personalization inputs, and stronger activation governance.
Einstein Recommendations & Lifecycle Decision Logic
Supported Einstein implementation patterns for product recommendations, send-frequency controls, waterfall logic, and lifecycle personalization use cases.
Business value
More governed recommendation logic, better activation control, and stronger personalization infrastructure.
ML as Decision Services
Framed machine learning as a set of decision services combining prediction, business constraints, real-time activation, and experimentation.
Business value
Helped move personalization from isolated model outputs toward governed, testable, operational decisioning.
Supporting capabilities
Additional experience across compliance, deliverability, delivery operations, and platform hardening.
Deliverability Hardening
SPF, DKIM, DMARC, and lifecycle platform controls that support reliable customer communication and email program trust.
Delivery Operating Rhythm
Jira, Confluence, Slack, ceremony reminders, and team engagement communications folded into governed delivery operations.
Release Management
Development, QA, stakeholder communication, and release governance patterns that support safer changes across marketing technology systems.
Operational Self-Service
Lookup portals, intake flows, documentation patterns, and stakeholder pathways that reduce dependency on tribal knowledge.
Traditional format
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