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Where MarTech Breaks

Enterprise Commerce and Marketing Systems Integrity


Turning Fragile Data Access Into a Governed Product via SFMC

Turning Fragile Data Access Into a Governed Product via SFMC

Leveraging Salesforce Marketing Cloud's (SFMC) CloudPages as the orchestration layer.

Doug Ruppert
Doug Ruppert

•

3 min read

Data Governance

Enterprise case studies

A Better Operating Model for Cross-Team Requests

A Better Operating Model for Cross-Team Requests

Team API Contracts for Real Enterprise Work.

Doug Ruppert
Doug Ruppert

•

5 min read

Failure Modes Fridays

Stop orphaned audiences with one canonical ID

Stop orphaned audiences with one canonical ID

Keep one canonical product ID aligned across feeds, tags, and APIs so dynamic remarketing and shopping audiences don’t go orphaned.

Doug Ruppert
Doug Ruppert

•

9 min read

Digital Advertising

Experimentation & Personalization

CDP

Personalization needs a policy decision point, not more segments

Personalization needs a policy decision point, not more segments

Practical guardrail layers that map to how regulated, real-time systems ship

Doug Ruppert
Doug Ruppert

•

7 min read

Experimentation & Personalization

Consent Management

Agent Led Shopping Will Break Session Attribution. Prepare Now.

Agent Led Shopping Will Break Session Attribution. Prepare Now.

AI assistants are turning shopping into delegated decisions, and your measurement model is not ready.

Doug Ruppert
Doug Ruppert

•

9 min read

Agentic Commerce

Analytics

One Contract to Stop Pricing Drift Across Channels

One Contract to Stop Pricing Drift Across Channels

A practical roadmap to align product page pricing with external feeds without blowing up your current feed stack.

Doug Ruppert
Doug Ruppert

•

9 min read

Data Governance

Catalog and Supply Chain

Enterprise platforms that work under real constraints

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